The first impression is paramount in Latin American business culture, and greetings play a significant role. In most countries, a warm handshake, accompanied by direct eye contact and a genuine smile, is customary. Personal space tends to be smaller than in North America, so be prepared for close proximity during greetings. In Brazil, a friendly pat on the back or a light hug might be common. Always use formal titles and last names unless invited to use first names.

Latin Americans often value indirect communication and diplomacy. Criticism may be conveyed subtly, and it is important to read between the lines. Meetings may involve small talk before diving into business discussions. In Mexico, for example, “mañana” doesn’t always mean tomorrow but could signify a vague future date. It is crucial to be patient and adaptable to the fluid nature of communication in the region.

Understanding the hierarchy within organizations is essential in Latin American business settings. Respect for authority and age is deeply ingrained in the culture. Decision-making processes may be slower compared to North America, as relationship-building is prioritized. Face-to-face meetings are preferred over emails, and building trust is crucial for successful business relationships.

Relationship-building is at the core of Latin American business culture. Taking the time to establish personal connections before discussing business matters is imperative. Networking events, dinners, and social gatherings provide excellent opportunities to build trust and rapport. In Colombia, for instance, it is common to discuss personal topics before delving into business matters.

While being on time is generally respected, punctuality may vary across countries. In Brazil and Mexico, for instance, meetings might start a bit later than scheduled. Flexibility is key, and it is advisable to be patient if schedules are not strictly adhered to.